baronial paternalist: Real Estate Weekly ? Blog Archive ? Douglas Elliman drops the Pru'

Tuesday, November 20, 2012

Real Estate Weekly ? Blog Archive ? Douglas Elliman drops the Pru'

New York real estate brokerage Douglas Elliman is unveiling a new brand identity and returning to its original name.

DOTTIE HERMAN

Effective immediately, the Douglas Elliman name will be adopted by all of the company?s businesses including residential and commercial real estate, title services, relocation services, property management, as well as the firm?s Development Marketing division.

Founded in 1911, Douglas Elliman is credited with shaping today?s New York real estate industry. The firm is the largest residential brokerage in New York and fourth largest in the nation, operating a network of over 70 offices and 4,000 real estate professionals throughout New York City (including Brooklyn and Queens), Long Island, The Hamptons and Westchester/Putnam.

Through a strategic partnership with Knight Frank Residential, Douglas Elliman?s global reach extends across 43 countries and six continents.

?Douglas Elliman is an iconic brand and trusted name that stands for vision, integrity, service and innovation,? said Dottie Herman, president and CEO of Douglas Elliman.

?We are proud to build upon this legacy by focusing on the needs of today?s consumer through sharing information, so they can make one of life?s most important decisions with complete confidence. As a result, we have had tremendous success building long-lasting relationships with consumers in all markets we service.?

To commemorate the firm?s Centennial in October 2011, Douglas Elliman unveiled a new brand initiative, AskElliman, a comprehensive platform that allows consumers to ask questions through their website, elliman.com and receive real-time answers from a team of top industry experts. The company has also re-launched its magazine, Elliman.

HOWARD LORBER

?A return to our historic Douglas Elliman identity further propels us to the top of the real estate industry,? added Howard M. Lorber, chairman.

?We are continuing our leadership position by expanding into new markets, through forward-thinking, new technology, and interacting with our clients on a global scale.?