Fashion For Home Scores New Funding As Samwer Brothers? Rocket Internet Exit

Fashion For Home, the online designer furniture store, has scored a new funding round led by the Munich-based VC Acton Capital Partners, while Holtzbrinck Ventures has also participated.?And with it we have an exit of sorts. That's because, as part of the round, the Samwer Brothers? incubator, Rocket Internet, has sold its shares, although terms of the transaction aren't being disclosed -- unsurprising given the Samwer's notorious reputation for secrecy. It's also especially curious when you factor in last year's?leaked memo?where?Oliver Samwer described ambitions to become "number one? in the ecommerce sector for furniture with a strategy he controversially likened to "blitzkrieg". Fashion For Home's new funding round as a whole is said to be in the "lower double-digit millions", so also make of that what you will.

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